Branding

Brand Identity Design for Eyewear Studio & Opticians Chain

Established in 1934, Wilkinson are a forward thinking group of opticians practices under the stewardship of the Wilkinsons family. With plans to create an ‘Eyewear Studio’ to offer high-end eyewear to customers in Sevenoaks, a brand refresh was required which could appeal to the new target market without alienating their existing customer base. The result is two logos using the same structure, but being having slightly different applications of the brand colours, typography and photographic styles.

Brand Logo and colours Brand Logo and colours
Brand Identity Design for Wilkinson Eyewear Studio and Opticians
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